The Reality Test

No strategy survives contact with reality. That's why even the most well-thought-out business strategy can end in disaster. Strategy is based on spreadsheets, projections and assuming that business is a rational pursuit - not what will happen in the real world. The truth is, strategy just can't deal with the realities of life.
An adviser to blue-chip companies and government bodies, Robert Rowland Smith has spent many years helping leaders confront and effectively deal with business reality.