Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Title: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Author/s: Adam Morgan
Publisher: John Wiley & Sons 1999 
ISBN-13: 9780471242093
Condition: Very good. Sticker on the rear cover. There is minor shelf wear to the edges. There is minor wear to the top and bottom of the spine. The corners are bumped the covers are lightly rubbed. The DJ is bright and clean with only minor shelf wear to the edges. An intact copy with clean text.
Binding: Hardcover with DJ
Pages: 286
Dimensions: 23.5 x 16 x 3cm.
SKU: AK4108
Price: R87.00