Written by Richard W. Lewis, the international Account Director of the legendary 25 year old Absolut Vodka campaign, Absolut Sequel is the follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. This is the ultimate collection of the last ten years of Absolut ads, many never seen before, including controversial advertising created but never used in print.